diff --git a/ansible/templates/operator.yml.j2 b/ansible/templates/operator.yml.j2
index f425633..078f75f 100644
--- a/ansible/templates/operator.yml.j2
+++ b/ansible/templates/operator.yml.j2
@@ -33,6 +33,8 @@ spec:
               value: awx-operator
             - name: ANSIBLE_GATHERING
               value: explicit
+            - name: OPERATOR_VERSION
+              value: "{{ operator_version }}"
           livenessProbe:
             httpGet:
               path: /healthz
diff --git a/deploy/awx-operator.yaml b/deploy/awx-operator.yaml
index 6a57e91..e682d08 100644
--- a/deploy/awx-operator.yaml
+++ b/deploy/awx-operator.yaml
@@ -635,6 +635,8 @@ spec:
               value: awx-operator
             - name: ANSIBLE_GATHERING
               value: explicit
+            - name: OPERATOR_VERSION
+              value: "0.9.0"
           livenessProbe:
             httpGet:
               path: /healthz
diff --git a/roles/installer/tasks/main.yml b/roles/installer/tasks/main.yml
index b23703b..fe6d718 100644
--- a/roles/installer/tasks/main.yml
+++ b/roles/installer/tasks/main.yml
@@ -15,6 +15,7 @@
           app.kubernetes.io/part-of: '{{ meta.name }}'
           app.kubernetes.io/managed-by: '{{ deployment_type }}-operator'
           app.kubernetes.io/component: '{{ deployment_type }}'
+          app.kubernetes.io/operator-version: '{{ lookup("env", "OPERATOR_VERSION") }}'
 
 - name: Include secret key configuration tasks
   include_tasks: secret_key_configuration.yml
diff --git a/roles/installer/templates/tower_admin_password_secret.yaml.j2 b/roles/installer/templates/tower_admin_password_secret.yaml.j2
index 85b08f1..2b93390 100644
--- a/roles/installer/templates/tower_admin_password_secret.yaml.j2
+++ b/roles/installer/templates/tower_admin_password_secret.yaml.j2
@@ -9,5 +9,6 @@ metadata:
     app.kubernetes.io/part-of: '{{ meta.name }}'
     app.kubernetes.io/managed-by: '{{ deployment_type }}-operator'
     app.kubernetes.io/component: '{{ deployment_type }}'
+    app.kubernetes.io/operator-version: '{{ lookup("env", "OPERATOR_VERSION") }}'
 stringData:
   password: '{{ lookup('password', '/dev/null length=32 chars=ascii_letters,digits') }}'
diff --git a/roles/installer/templates/tower_app_credentials.yaml.j2 b/roles/installer/templates/tower_app_credentials.yaml.j2
index d17dbdf..5605217 100644
--- a/roles/installer/templates/tower_app_credentials.yaml.j2
+++ b/roles/installer/templates/tower_app_credentials.yaml.j2
@@ -10,6 +10,7 @@ metadata:
     app.kubernetes.io/part-of: '{{ meta.name }}'
     app.kubernetes.io/managed-by: '{{ deployment_type }}-operator'
     app.kubernetes.io/component: '{{ deployment_type }}'
+    app.kubernetes.io/operator-version: '{{ lookup("env", "OPERATOR_VERSION") }}'
 data:
   credentials.py: "{{ lookup('template', 'credentials.py.j2') | b64encode }}"
   ldap.py: "{{ lookup('template', 'ldap.py.j2') | b64encode }}"
diff --git a/roles/installer/templates/tower_broadcast_websocket_secret.yaml.j2 b/roles/installer/templates/tower_broadcast_websocket_secret.yaml.j2
index 9b45d9c..852f8cb 100644
--- a/roles/installer/templates/tower_broadcast_websocket_secret.yaml.j2
+++ b/roles/installer/templates/tower_broadcast_websocket_secret.yaml.j2
@@ -9,5 +9,6 @@ metadata:
     app.kubernetes.io/part-of: '{{ meta.name }}'
     app.kubernetes.io/managed-by: '{{ deployment_type }}-operator'
     app.kubernetes.io/component: '{{ deployment_type }}'
+    app.kubernetes.io/operator-version: '{{ lookup("env", "OPERATOR_VERSION") }}'
 stringData:
   secret: '{{ lookup('password', '/dev/null length=32 chars=ascii_letters,digits') }}'
diff --git a/roles/installer/templates/tower_config.yaml.j2 b/roles/installer/templates/tower_config.yaml.j2
index 7b017b1..b885696 100644
--- a/roles/installer/templates/tower_config.yaml.j2
+++ b/roles/installer/templates/tower_config.yaml.j2
@@ -10,6 +10,7 @@ metadata:
     app.kubernetes.io/part-of: '{{ meta.name }}'
     app.kubernetes.io/managed-by: '{{ deployment_type }}-operator'
     app.kubernetes.io/component: '{{ deployment_type }}'
+    app.kubernetes.io/operator-version: '{{ lookup("env", "OPERATOR_VERSION") }}'
 data:
   environment: |
     AWX_SKIP_MIGRATIONS=true
diff --git a/roles/installer/templates/tower_deployment.yaml.j2 b/roles/installer/templates/tower_deployment.yaml.j2
index e080dd3..c041ea0 100644
--- a/roles/installer/templates/tower_deployment.yaml.j2
+++ b/roles/installer/templates/tower_deployment.yaml.j2
@@ -11,6 +11,7 @@ metadata:
     app.kubernetes.io/part-of: '{{ meta.name }}'
     app.kubernetes.io/managed-by: '{{ deployment_type }}-operator'
     app.kubernetes.io/component: '{{ deployment_type }}'
+    app.kubernetes.io/operator-version: '{{ lookup("env", "OPERATOR_VERSION") }}'
 spec:
   replicas: {{ tower_replicas }}
   selector:
diff --git a/roles/installer/templates/tower_ingress.yaml.j2 b/roles/installer/templates/tower_ingress.yaml.j2
index 1a4c751..e78a722 100644
--- a/roles/installer/templates/tower_ingress.yaml.j2
+++ b/roles/installer/templates/tower_ingress.yaml.j2
@@ -10,6 +10,7 @@ metadata:
     app.kubernetes.io/part-of: '{{ meta.name }}'
     app.kubernetes.io/managed-by: '{{ deployment_type }}-operator'
     app.kubernetes.io/component: '{{ deployment_type }}'
+    app.kubernetes.io/operator-version: '{{ lookup("env", "OPERATOR_VERSION") }}'
 {% if tower_ingress_annotations %}
   annotations:
     {{ tower_ingress_annotations | indent(width=4) }}
@@ -43,6 +44,7 @@ metadata:
     app.kubernetes.io/part-of: '{{ meta.name }}'
     app.kubernetes.io/managed-by: '{{ deployment_type }}-operator'
     app.kubernetes.io/component: '{{ deployment_type }}'
+    app.kubernetes.io/operator-version: '{{ lookup("env", "OPERATOR_VERSION") }}'
 spec:
 {% if tower_route_host != '' %}
   host: {{ tower_route_host }}
diff --git a/roles/installer/templates/tower_persistent.yaml.j2 b/roles/installer/templates/tower_persistent.yaml.j2
index d224236..8240f01 100644
--- a/roles/installer/templates/tower_persistent.yaml.j2
+++ b/roles/installer/templates/tower_persistent.yaml.j2
@@ -5,10 +5,11 @@ metadata:
   name: '{{ meta.name }}-projects-claim'
   namespace: '{{ meta.namespace }}'
   labels:
-   app.kubernetes.io/name: '{{ meta.name }}'
-   app.kubernetes.io/part-of: '{{ meta.name }}'
-   app.kubernetes.io/managed-by: '{{ deployment_type }}-operator'
-   app.kubernetes.io/component: '{{ deployment_type }}'
+    app.kubernetes.io/name: '{{ meta.name }}'
+    app.kubernetes.io/part-of: '{{ meta.name }}'
+    app.kubernetes.io/managed-by: '{{ deployment_type }}-operator'
+    app.kubernetes.io/component: '{{ deployment_type }}'
+    app.kubernetes.io/operator-version: '{{ lookup("env", "OPERATOR_VERSION") }}'
 spec:
   accessModes:
     - {{ tower_projects_storage_access_mode }}
diff --git a/roles/installer/templates/tower_postgres.yaml.j2 b/roles/installer/templates/tower_postgres.yaml.j2
index d252db5..c53d2e1 100644
--- a/roles/installer/templates/tower_postgres.yaml.j2
+++ b/roles/installer/templates/tower_postgres.yaml.j2
@@ -9,6 +9,7 @@ metadata:
     app.kubernetes.io/name: '{{ meta.name }}-postgres'
     app.kubernetes.io/part-of: '{{ meta.name }}'
     app.kubernetes.io/managed-by: '{{ deployment_type }}-operator'
+    app.kubernetes.io/operator-version: '{{ lookup("env", "OPERATOR_VERSION") }}'
     app.kubernetes.io/component: database
 spec:
   selector:
@@ -110,6 +111,7 @@ metadata:
     app.kubernetes.io/name: '{{ meta.name }}-postgres'
     app.kubernetes.io/part-of: '{{ meta.name }}'
     app.kubernetes.io/managed-by: '{{ deployment_type }}-operator'
+    app.kubernetes.io/operator-version: '{{ lookup("env", "OPERATOR_VERSION") }}'
     app.kubernetes.io/component: database
 spec:
   ports:
diff --git a/roles/installer/templates/tower_postgres_secret.yaml.j2 b/roles/installer/templates/tower_postgres_secret.yaml.j2
index 9c0a65f..5e803c1 100644
--- a/roles/installer/templates/tower_postgres_secret.yaml.j2
+++ b/roles/installer/templates/tower_postgres_secret.yaml.j2
@@ -10,6 +10,7 @@ metadata:
     app.kubernetes.io/part-of: '{{ meta.name }}'
     app.kubernetes.io/managed-by: '{{ deployment_type }}-operator'
     app.kubernetes.io/component: '{{ deployment_type }}'
+    app.kubernetes.io/operator-version: '{{ lookup("env", "OPERATOR_VERSION") }}'
 stringData:
   password: '{{ lookup('password', '/dev/null length=32 chars=ascii_letters,digits') }}'
   username: '{{ database_username }}'
diff --git a/roles/installer/templates/tower_secret_key.yaml.j2 b/roles/installer/templates/tower_secret_key.yaml.j2
index 504b068..015be73 100644
--- a/roles/installer/templates/tower_secret_key.yaml.j2
+++ b/roles/installer/templates/tower_secret_key.yaml.j2
@@ -9,5 +9,6 @@ metadata:
     app.kubernetes.io/part-of: '{{ meta.name }}'
     app.kubernetes.io/managed-by: '{{ deployment_type }}-operator'
     app.kubernetes.io/component: '{{ deployment_type }}'
+    app.kubernetes.io/operator-version: '{{ lookup("env", "OPERATOR_VERSION") }}'
 stringData:
   secret_key: '{{ lookup('password', '/dev/null length=32 chars=ascii_letters,digits') }}'
diff --git a/roles/installer/templates/tower_service.yaml.j2 b/roles/installer/templates/tower_service.yaml.j2
index ea303c6..b2af4c3 100644
--- a/roles/installer/templates/tower_service.yaml.j2
+++ b/roles/installer/templates/tower_service.yaml.j2
@@ -9,6 +9,7 @@ metadata:
     app.kubernetes.io/part-of: '{{ meta.name }}'
     app.kubernetes.io/managed-by: '{{ deployment_type }}-operator'
     app.kubernetes.io/component: '{{ deployment_type }}'
+    app.kubernetes.io/operator-version: '{{ lookup("env", "OPERATOR_VERSION") }}'
     {{ tower_service_labels | indent(width=4) }}
 {% if tower_ingress_type | lower == 'loadbalancer' and tower_loadbalancer_annotations %}
   annotations:
diff --git a/roles/installer/templates/tower_service_account.yaml.j2 b/roles/installer/templates/tower_service_account.yaml.j2
index 2df5684..6c9313f 100644
--- a/roles/installer/templates/tower_service_account.yaml.j2
+++ b/roles/installer/templates/tower_service_account.yaml.j2
@@ -9,6 +9,7 @@ metadata:
     app.kubernetes.io/part-of: '{{ meta.name }}'
     app.kubernetes.io/managed-by: '{{ deployment_type }}-operator'
     app.kubernetes.io/component: '{{ deployment_type }}'
+    app.kubernetes.io/operator-version: '{{ lookup("env", "OPERATOR_VERSION") }}'
 ---
 apiVersion: rbac.authorization.k8s.io/v1
 kind: Role